The Content Strategy graduate certificate program, the first of its kind in Ontario, produces graduates who are prepared for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence.
Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Graduates of this program know how to engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis.