Arts Administration and Cultural Management

Humber’s Arts Administration and Cultural Management graduate certificate program graduates arts managers with competence in revenue development (earned and contributed), human resources management (artists, volunteers, companies), planning (financial, strategic, special events, career) and communications (multiplatform, digital, marketing). Graduates leave the program with real-world experience gained through varied field placements in commercial, government and not-for-profit arts and culture organizations, and collaborative capstone projects that demonstrate the breadth of their abilities.

Check out this Event to see more from Arts Administration and Cultural Management Students:


April 14, 2022 at 7 PM EST

PLAYWRIGHTS! is a Capstone project from the 2021-2022 Arts Administration and Cultural Management Cohort. PLAYWRIGHTS! will be showcasing a staged reading of 3 plays from up and coming playwrights. The aim of this event is to give these young playwrights a platform to showcase their work and receive feedback after 2 years of struggling to create theatre in a world where in-person events were unable to happen.


Our Students

Matt Eger

Producer and Talent Relations

Matt Eger (t[he]y) is a director and theatre artist that specializes in collaborative creation, choreography and physical theatre. They are the Artistic Director of Shotgun Juliet, most recently directing Kaleidoscope and Alone Together, both digital theatre experiments. Other projects he produced with Shotgun Juliet are Daniel MacIvor's A Beautiful View and Joan MacLeod's Jewel. They created the new works The Forest For the Trees, To Be Alone With You, Stealth, and How to Say Goodbye. As a freelance director, they most recently worked with the Newmarket National Play Festival. They also work as a producer with Toronto's multiple Dora Award-winning Cue6 Productions currently working on White Heat and Feedback, and with Winterbird Productions on Goodspeed. They have performed notably with the companies Ecce Homo and Lastname Firstname Productions. Shotgun Juliet is currently workshopping FOH (front of house) and Two Peas. Matthew is a graduate of the Ryerson School of Performance, and Ryerson's Masterclass Dance Program, and a current student at Humber's Arts Administration and Cultural Management Program. They are proud to join the Why Not Team as Producing Assistant.

Beka Morrison

Marketing and Outreach Coordinator

Beka Morrison (she/her) is a Stage Manager, Designer and Arts Manager based in Guelph. She is a recent graduate of The University of Toronto where she graduated with a Specialist in Theatre and a current student in the Humber college Arts Administration and Cultural Management program. Recent stage management credits include The Boy Who Cried (UC Follies) at the 2020 U of T Drama Festival, where she received the inaugural Janet Bessey Award for Excellence in Stage Management; Lone Island Lovers (SMC Troubadours), and House on Fire: a Post Hope Comedy (CDTPS). Lighting Design credits include Eurydice (CDTPS), Pacamambo (SMC Troubadors). Recently, she had her design work showcased in the student exhibition at the 2019 Prague Quadrennial of Performance Design and Space.

Tara Snider

Producer and Financial Officer

Tara (she/her) is an Arts Manager and a graduate of Ryerson University where she received a BA in Professional Communications. She is currently studying Arts Administration and Cultural Management at Humber College. Recently Tara has been the Director of Communications for RMTC The Drowsy Chaperone and Into The Woods. Producing credits include RMTC's Disney's Newsies. Currently, Tara is working as the Information Management Intern at Sheatre working on their two podcasts MISHOO MIINWAA NOKI - You, Me and Wrinkles and Ye Canna Throw Yer Granny Off A Bus!